It's no secret that the Hispanic population
is the fastest growing segment in the United States
and that Hispanic consumers are an integral part of
the marketplace. If you're not effectively marketing
your product or service to this group, you might not
be reaching over 40 million consumers in your target
market.
Why are Hispanic consumers important
to your business?
- By 2010 nearly one person out of every six in the
United States will be of Hispanic origin
- Hispanic purchasing power reached $736 billion in
2005
- Hispanic purchasing power is projected to reach
$1 trillion by 2010 or 9.2 percent of all US buying
power
- The Hispanic population in the United States is
expected to have increased by 118.9 percent between
1990 and 2010
Source: University of Georgia, Selig
Center
Have you asked yourself any of
these questions about the Hispanic market?
- Who is my primary target?
- What are they like?
- What do they look for?
- Is my product or service meeting their needs?
- Is my positioning relevant?
- Are my marketing efforts achieving the best results?
If so, you need MRSI to guide you
to success in this segment. How?
Introducing ENFOQUESM
from MRSI ...
What is ENFOQUE?
ENFOQUE means "focus," and that is exactly what you'll
get — focused marketing research strategies to
help you connect with Hispanic consumers. ENFOQUE is
MRSI's 3-step Hispanic research solution developed to
help you Discover
your Hispanic audience, Explore
how best to reach them, and Grow
your business among that group. By providing
clear guidance and outlining a road map of the steps
involved, MRSI and ENFOQUE make the Hispanic marketing
research process easier and less daunting.
ENFOQUE is the solution that:
- Demystifies Hispanic consumers
- Makes it easy to conduct Hispanic research
- Enables you to craft effective messages and product
strategies for the Hispanic market
- Gives you the flexibility to begin and end your
research at any step
Have you considered...
How cultural nuances and the effects of assimilation,
acculturation, and retroacculturation will impact your
research and marketing strategies? Our experienced Hispanic
researchers fully understand these influences and their
impact, and ENFOQUE provides the step-by-step process
necessary to design and execute effective qualitative
and quantitative Hispanic marketing research.
Why
MRSI for Hispanic research?
Simply put ... peace of mind. With MRSI you know your
research will be done right. You can count
on our in-house
Hispanic research team of moderators, research
consultants, analysts, and project directors experienced
in both Hispanic and general market research.
Count on our extensive Hispanic research
experience across categories, including consumer products,
financial services, apparel, utilities, restaurants,
and pharmaceuticals. Count on our client service: the
perfect blend of big-company resources and small-company
responsiveness and flexibility. But most of all, count
on ENFOQUE to simplify your Hispanic marketing research
process.
Learn how we can help you today!
Numerous clients at different stages of market development
and understanding have benefited from MRSI's Hispanic
research solutions. From preliminary consumer understanding
to tracking awareness and usage, we've guided them with
ENFOQUE.
MRSI can help you throughout your
Hispanic research process as well. Call us at 513-579-1555
to Discover
your Hispanic audience, Explore
how best to reach them and Grow
your business among those Hispanic consumers.
Or, use our online form to quickly request
additional ENFOQUE information right now!
Plus, if you have additional Hispanic
research questions check out our Hispanic
Research FAQ.
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and Development by Matschca
Design, Inc.
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